Birmingham Guides with the Pirate!


Please read these Terms and Conditions carefully before using the Site.

Full Free prize draw - Newsletter 'Win a Group Day Out' Free prize draw Free Prize Draw Terms & Conditions

  • Use of a false name or address will result in disqualification.
  • Entry is open to residents of the UK except employees (and their families) of Merlin Entertainments Group and any other companies associated with the free prize draw.
  • All entrants and the winner must be 18 or older or have signed authorisation form from a parent or guardian who must be in attendance for the day. Proof of identity and age may be required.
  • Merlin shall have the right to approve or disapprove any selected dates, if required, in its absolute discretion.
  • If selected dates are required, some weekends and some peak periods may be unavailable.
  • Entries that are incomplete, illegible, inaudible or indecipherable will not be valid and deemed void.
  • All entries must be made directly by the person entering the free prize draw.
  • No responsibility can be accepted for entries lost, damaged or delayed in the post.
  • The prizes are as stated, are not transferable to another individual and no cash or other alternatives will be offered.
  • Unless otherwise stated, all winners, and their companions if applicable, are responsible for any expenses and arrangements not specifically included in the prizes, including any necessary travel arrangements, costs, travel documentation or meals.
  • Prizes are subject to availability and subject to the individual attraction’s terms and conditions.
  • Merlin Groups reserves the right to amend or alter the terms of free prize draws at any time.
  • In the event of a prize being unavailable, Merlin Groups reserves the right to offer an alternative prize of equal or greater value.
  • All winners, and their companions if applicable, agree to the use of their name, photograph and disclosure of county of residence and will co-operate with any other reasonable requests by Merlin Entertainments Group relating to any post-winning publicity.
  • Unless stated otherwise the winner will be drawn at random from all correct entries received by the closing date.
  • Reasonable efforts will be made to contact the winner. If the winner cannot be contacted, or is unable to comply with these terms and conditions, then the prize will be offered to the next eligible entrant drawn at random.
  • Confirmation of the prize will be made in writing to the winner.
  • Failure to respond and/or provide an address, or failure to meet the eligibility requirements may result in forfeiture of the prize.
  • Merlin Entertainments Group’s decision is final, no correspondence will be entered into.
  • Free prize draws may be modified or withdrawn at any time.
  • In the event of a discrepancy between these standard terms and conditions and the details in the promotional material (or any other terms and conditions provided/referred to at the time of entry), the details of the promotional material (and any other terms and conditions provided/referred to at the time of entry) shall prevail.
Details of the winner may be requested in writing to Merlin Groups, Merlin Business Support, Silverglade, Surrey, KT9 2QL no earlier than one month, unless otherwise stated, after the close of the free prize draw. Only the surname and county of the winner will be disclosed. 


Privacy & Unsubscribe Details

We take your privacy seriously. If you join our marketing programme we will only use your details to tell you about The Merlin Entertainments Group Attractions. If you are under 16, please check with your parent or guardian before signing up to receive more information.

View the full Merlin Entertainments Group Privacy Policy below.


Site Terms and Conditions

By using this Site you signify your consent to these Terms and Conditions. If you do not agree to the Terms, please do not use the Site. The Site is owned and operated by Merlin Entertainments Group. Merlin Entertainments Group maintain the Site for your personal entertainment and information. Please feel free to browse the Site. You may download material displayed on the Site for non-commercial, home personal use only, provided you keep intact all copyright, trademark and other proprietary notices. You may not, however, copy, reproduce, republish, upload, post, transmit or distribute in any way the contents of this Site including the text, images, audio and video for public or commercial purposes, without written permission from Merlin Entertainments Group.

  1. You should assume that everything you see or read on this Site is protected by copyright unless otherwise stated and may only be used according to these Terms and Conditions. Merlin Entertainments Group do not warrant or represent that your use of materials displayed on this Site will not infringe rights of third parties not owned by or affiliated with Merlin Entertainments Group. Images are either the property of, or used with permission by, Merlin Entertainments Group. The use of these images by you, or anyone else authorized by you, is prohibited unless specifically permitted by these Terms and Conditions. Any unauthorized use of the images may violate copyright laws, trademark laws, the laws of privacy and publicity, and communications regulations and statutes.
  2. Merlin Entertainments Group use reasonable efforts to include accurate and up-to-date information on the Site. However, Merlin Entertainments Group make no warranties or representations as to the accuracy of the information. Merlin Entertainments Group assume no liability or responsibility for any errors or omissions in the contents of this Site. All prices and dates on this website are subject to change.
  3. Furthermore, your use of and browsing in this Site is at your risk. Neither Merlin Entertainments Group nor any other party involved in creating, producing or delivering the Site is liable for any direct, indirect, incidental, consequential or punitive damages arising out of your access to, or use of, the Site. Without limiting the foregoing, everything on the Site is provided to you "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. Please note that some the jurisdictions may not allow the exclusion of implied warranties, so some of above exclusions may not apply to you. Check your local laws for any restrictions or limitations regarding the exclusion of implied warranties. Merlin Entertainments Group also assume no responsibility and shall not be liable for any damages to, or viruses that may infect, your computer equipment or other property on account of your access to, use of, or browsing in the Site or your downloading of any materials, data, text, images, video, or audio from the Site.


Privacy Policy

This web site is owned and run by Merlin Entertainments Group Limited. Merlin recognises that your privacy is important, and is committed to preserving it. This policy sets out our policy in relation to any personal information which you supply to us through your use of this website.

Administration, other non-marketing use and Disclosure

We will use the information you enter at the site for administration purposes and any other purposes made clear in the data entry forms themselves, in any relevant terms or conditions and on any pages or emails which link to such forms.  We may conduct analysis of user traffic. 
We may also disclose your personal information to third parties:

  • in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets
  • if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms and conditions of use and other agreements, or to protect the rights, property or safety of The Merlin Group, our customers, or others.  This includes exchanging information with other companies and organisations for the purpose of fraud protection and credit risk reduction.

Direct Marketing

To improve our picture of your interests we may link the data you give us with any data we have gathered (via cookies) about your use of the site. In some cases we may also wish to share your data with other parts of the Merlin Entertainments Group or third party entities that process personal information on our behalf so that they can update you on promotions and services they think may be of interest to you.

Whenever we ask you for information about yourself, if you have indicated that you wish to receive direct marketing material from us and/or from third parties, your personal details will be included in a database compiled for direct marketing purposes and from time to time, you may receive these marketing communications. This will enable us to keep you informed about offers and events run by various attractions across the Merlin Entertainments Group, including Alton Towers Resort, THORPE PARK, LEGOLAND® Windsor Resort, SEA LIFE centres and sanctuarys, Madame Tussauds, The Dungeons, The EDF Energy London Eye, Chessington World of Adventures Resort and Warwick Castle.   

If you have indicated that you wish to receive direct marketing material or e-mail updates from one of our attractions and /or third parties but subsequently change your mind, you should notify the individual attraction you original signed up to. As soon after it is reasonably practicable, we will remove your name from the relevant database.
We will take reasonable steps to ensure that your data is used by third parties in accordance with this policy.

What countries your data may pass through

We want our guests to benefit from our international connections. Accordingly as outlined in this privacy policy, we may send data about site visitors through or to other countries, both inside and outside. Owing to the global nature of the Internet infrastructure, the information that you provide may also be transferred in transit to other countries, both inside and outside. However, we will take the steps outlined in this policy above to maintain the security of your information.

Links to other websites

We use links to improve your experience of our web site. We will always seek to make these links clear, so that you know you have left our web site. However, please be aware that these web sites are owned and run by other companies and organisations and we cannot accept responsibility for any information you choose to divulge to a linked web site. Such websites have their own privacy policies and please check these policies before you submit personal data to them.

Statistical Data

We try to ensure that our web site offers visitors exactly what they are looking for - to help us achieve this goal we may analyse anonymous data collected by cookies about how visitors use the web site. Such data also helps us to measure the success of our advertising campaigns. We may also collect Internet Protocol addresses to help diagnose problems with our servers and for system administration, but we don't link these addresses to any person's name or identity.


Cookies are small amounts of information, which we store on your computer. Unless you have indicated your objection when disclosing your details to us, our system will issue cookies to your computer when you log on to the site. Cookies make it easier for you to log on to and use the site during future visits. They also allow us to monitor website traffic and to personalise the content of the site for you.  You may set up your computer to reject cookies although in that case, you may not be able to use certain features on our site. To disable cookies consult your browsers help files and follow the steps shown.

Security and Data Retention

We employ security measures to protect your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. We will retain your information for a reasonable period or as long as the law requires.


Any comments, queries and requests relating to our use of your data are welcomed and should be emailed to us at or addressed to us at:

Merlin Entertainments Group
Leatherhead Road

Changes to this policy

Because we are constantly improving our sites there may be developments in how we use your data - all such developments will be promptly notified to you in this policy and, where appropriate, through e-mail notification.

Registered Office: Merlin Entertainments Group
Registered in & | Registered Number: 5022287

Bookings & Advice

To book your group visit, or to ask a question, please call our friendly team on:

0871 222 6944

Lines open 9am-5pm (excluding Christmas Day).

Calls cost 10p per minute plus network extras.

Home | Youth Group days out | Corporate discounts | About Us