Alton Towers Resort - Schools

Covering 30 years of Alton Towers Resort and how the brand has evolved. We talk about brand positioning, utilising profits, our organisational structure and our business aims.

Based in the heart of Alton Towers Resort we will be holding 6 talks per day from Mon 23rd – Fri 27th Sept & Mon 30th Sept – Fri 4th October 2013

Covering 30 years of Alton Towers Resort and how the brand has evolved. We talk about brand positioning, utilising profits, our organisational structure and our business aims.

It’s of paramount importance that our visitors are happy. Find out how we motivate our team to give excellent customer service and how we manage customer expectations.

Focus on some of the key departments here and their responsibilities; including the Rides, Finance, Welcome, the Hotels, Waterpark and HR.

We discuss the objectives of our marketing department and use past and present campaigns to show the principles of advertising, promotion and market research.

Delve into the planning, marketing research and commercial issues involved in designing a new ride. An on-site demonstration explains motion, mechanisms, systems and controls.

A close-up of the various elements needed to control a successful ride, with an on-site demonstration. Including PLCS and fail-safe mechanisms, ride sensors and animatronics.

Making an impact... Key Stage 3 - What effects does Alton Towers Resort have on the surrounding area? This talk focuses on the social, economic and environmental effects of the Resort. It is relevant to any students studying the impacts of tourism at Key Stage 3 or GCSE

What secrets about the past do the Towers possess? This is a new "hands on" tour where students will discover the rich and varied history of the house, gardens and grounds

We recruit, train, manage and motivate hundreds of staff. How do we do it? Find out about the legalities and intricacies involved in Human Resources today.

An inside view into how ICT works in different departments throughout Alton Towers Resort. From call handling and our admissions system to how we communicate on the park.

Keeping it top-secret until its launch isn’t an easy task – especially when it’s the first of its kind. In this exciting talk we’ll discuss the practicalities of launching a ride and use our brand new rollercoaster as our case study. We’ll explore how the ride was designed, built and the marketing campaign behind it. An on-site demonstration for your students is, of course, a must!

National Science and Engineering Week will be exploding to life at Alton Towers Resort in 2013!

How many people ride Nemesis in an hour? How popular is Oblivion? How fast does Th13teen drop? Find out why maths really counts at the Alton Towers Resort

Safety is crucial at Alton Towers Resort. Investigate our Health and Safety Policy, Security operation, our First Aid centre, ride safety and how we look after our visitors.

What better way than to drive home a lesson about road safety than in the exciting surroundings of Alton Towers Resort.

Take your class deep into the big blue and explore a world brought to life with stimulating learning experiences and hands-on demonstrations.

Discover how the combination of gravity and speed affects you on a rollercoaster. From velocity, acceleration, energy and friction to centrifugal and centripetal forces.

Using Alton Towers Resort as a case study for the hospitality industry, we explore the products and services the resort has to offer. We investigate the breadth of Hospitality at the Resort, and the importance of delivering customer service.

Using Alton Towers Resort as a case study for the hospitality industry, we explore the products and services the resort has to offer. We investigate employment, the variety of roles and structure, giving a unique insight into “The day in a life” of a staff member.