School Trip Finder

Covering 30 years of Alton Towers Resort and how the brand has evolved. We talk about brand positioning, utilising profits, our organisational structure and our business aims.

Pupils can learn all about the history behind LEGO®, the business behind LEGOLAND®

Based in the heart of Alton Towers Resort we will be holding 6 talks per day from Mon 23rd – Fri 27th Sept & Mon 30th Sept – Fri 4th October 2013

It’s of paramount importance that our visitors are happy. Find out how we motivate our team to give excellent customer service and how we manage customer expectations.

Learn about the importance of different departments within the park, the recruitment process and the organisational structure of each attraction.

Find out about the training we offer our staff to help them deal with park guests effectively and professionally.

Discover the ins and outs of recruiting, training, managing and motivating hundreds of staff members.

Understand the different marketing techniques used to make sure our customers’ needs and expectations are met.

Keeping it top-secret until its launch isn’t an easy task – especially when it’s the first of its kind. In this exciting talk we’ll discuss the practicalities of launching a ride and use our brand new rollercoaster as our case study. We’ll explore how the ride was designed, built and the marketing campaign behind it. An on-site demonstration for your students is, of course, a must!

National Science and Engineering Week will be exploding to life at Alton Towers Resort in 2013!

This subject area offers students an insight into how THORPE PARK operates as a business.

What does it take to run a successful tourist attraction? 

Using Alton Towers Resort as a case study for the hospitality industry, we explore the products and services the resort has to offer. We investigate the breadth of Hospitality at the Resort, and the importance of delivering customer service.

Using Alton Towers Resort as a case study for the hospitality industry, we explore the products and services the resort has to offer. We investigate employment, the variety of roles and structure, giving a unique insight into “The day in a life” of a staff member.